What Is Email Marketing?
Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there.
Sure, there are newer methods of communicating with your audience and customers like social media and live chat. However, with a user base of over 4.5 billion people, email is the king of marketing channels.
Additionally, email marketing has an ROI of $36 for every dollar spent, meaning it deserves a place in every marketer’s toolbox.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Why? With all the hype over new channels, why is this decades-old technology still one of the most effective marketing strategies?
Is Email Marketing Outdated?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
Data shows that most people are on email—and the number increases every year.
In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach.
Still not convinced? According to HubSpot, four out of five marketers say they’d rather give up social media than email marketing.
That’s why building a successful email marketing campaign is more important than ever.